About Us

Explore beauty around us

Inspires to make

Simple, faster and easy to apply paint

Our neighbourhood…

Environment friendly water based paints

Our community…

Curated colours and textures for modern India

And our world more beautiful

User friendly, recyclable packaging

At JSW Paints we believe thoughtful is beautiful. That is why we try to infuse thoughtfulness in every drop and detail.

Manufactured in India, our aim is to be the future of colour & painting for Indian homes. JSW Paints’ Simple Swift & Sure way of painting will help you to make an informed and confident choice.

….and we do it differently

  • Any Colour One Price

    We have thoughtfully taken the path-breaking step to offer Any Colour at One Price in a product, for the first time in India. We are the first paint company in India to give you the freedom to choose your favourite colours without paying extra.

  • Product Range

    The promise of Simple, Swift & Sure is delivered through our water-based paint brands for homes that use no solvents, are low on VOC and totally family-friendly.

  • Customer Assistance

    JSW Paints Buddy will assist you to make an informed choice about colours, products and even to find a contractor if required.

  • Innovative & Ergonomic Packaging

    Our rectangular, roller-friendly packaging is designed to save space, transportation cost, easy storage and reduce wastage of paints.

…made possible
because of our valued heritage

The story of JSW is one of grit, determination and the courage to dream big.

JSW Group is a $14 Billion conglomerate in India with its headquarters in Mumbai. JSW Group is a part of O.P. Jindal Group and has played a key role in India's growth story. Ranked among India's top business houses, JSW's innovative and sustainable businesses are thriving in the sectors of Steel, Energy, Cement, and Infrastructure, which are helping build a new nation. By harbouring dreams of transformation, focusing on sustainability and a philosophy to give back to the country, the JSW Group is making a better world every day.

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…and our leaders who inspire the team

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